The Canadian Sponsorship Landscape Study (CSLS) provides the most comprehensive information on the scope, scale and trends of Canada’s sponsorship industry, including industry size, spending by sector, activation trends, evaluation practices, strategic priorities and future outlook.
The current edition of the CSLS marks the sixth annual version since the study began in 2007. Last year, the 5th annual CSLS garnered over 400 responses. The study draws on both academic and industry resources to provide information that is extremely relevant, highly ethical and provides outstanding sponsorship expertise for sponsors, sponsees and agencies alike.
Initial data for this sixth annual CSLS was collected, analyzed and presented at the Sponsorship Marketing Council of Canada (SMCC) Conference in Toronto on April 3, 2012. The survey remains live and additional findings were presented at the 2012 Canadian Sponsorship Forum on July 26, 2012, held in conjunction with the Just for Laughs comedy festival in Montreal, Quebec.
he 6th annual Canadian Sponsorship Landscape Study is underway and we encourage you to respond and pass on to your network. As the results are shared freely and openly with all, we ask that you contribute to the merit of future studies by participating and sharing. The findings of the 6th annual CSLS will also be presented in French for the first time in October 2012 at the SMCC/Infopresse Conference in Montreal, Quebec.
