Complete the 2016 Survey

The Canadian Sponsorship Landscape Study (CSLS) provides the most comprehensive information on the scope, scale and trends of Canada's sponsorship industry, including industry size, spending by sector, activation trends, evaluation practices, strategic priorities and future outlook.

The study draws on both academic and industry resources to provide information that is extremely relevant, highly ethical and provides outstanding sponsorship expertise for sponsors, sponsees and agencies.

2016 marks the 10th edition of the Canadian Sponsorship Landscape Study. Initial findings of this year's report will be presented in February at the Canadian Sponsorship Forum in Toronto. Enter and submit your information below to download the 2015 edition of the CSLS report. Earlier editions are also available for download.

If you have any questions or concerns regarding the study, please contact Dr. Norm O'Reilly at

Co-Presenting partners

  • Canadian Sponsorship Forum
  • Sponsorship Marketing Council Canada

Research Partners

  • theT1agency
  • IMI International

To download the CSLS report and receive additional information regarding the Canadian Sponsorship Landscape Study, please complete this form. You can withdraw your consent at any time.

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The requested information, and the entire contents of this website, is hosted on a secure server managed by IMI International and will not be distributed or sold to parties exclusive to the direct partners of CSLS. We kindly ask that you continue to help advance the merit of the CSLS by participating in future surveys that will be shared via email by CSLS partner communications.